Producing and reviewing 1,500 pieces of marketing literature a year and 6,000 web pages across 400 different websites, Standard Life faced major challenges managing the volume of work and achieving consistent messages across all marketing materials. To tackle these issues and to meet industry standards for marketing compliance along with increased profitability and improved efficiency and control in its marketing systems, the leading Edinburgh-based asset management company selected Aprimo to help install a new and improved system for the production of all of its marketing literature.
After extensive consultation, Standard Life adopted the Aprimo Marketing Studio™ solutions of Project and Workflow, Brand Manager and Campaign Management , which form part of the Aprimo Marketing Studio™ product. These measures removed the heavy reliance on manually operated systems which had previously resulted in slow execution, increased spend and greater risk of human error.
Since implementing Aprimo Marketing Studio and its digital marketing solutions, Standard Life has been delighted at the remarkable results the new streamlined and automated marketing systems have delivered, both in terms of time savings and improved accuracy throughout the whole marketing process. The average time for compliance sign-off has been reduced by 80 percent and the number of documents that have been rejected because of inaccuracies has been cut by 30 percent.
With Aprimo’s cutting-edge technology, Standard Life has been able to create a unified, consistent and fully auditable marketing process, making it easier to train new staff members, update documents simultaneously and store documents electronically, all using fewer systems and databases with less paper, less time and fewer people.
Mark Till, Marketing Transformation at Standard Life, comments: “Aprimo’s Marketing Studio solutions have been fundamental in the transformation of our marketing processes. Aprimo’s solutions, which have helped standardise our marketing processes, have been in place for only a few months but we have already realised significant improvements to the efficiency and accuracy of our campaigns, ensuring compliance with FSA regulations and excellent quality control and greater profitability.”
- NOTES TO EDITORS -
ABOUT APRIMO, INC.
Aprimo’s integrated marketing software enables B2C and B2B marketers to successfully navigate the changing role of marketing by taking control of budget and spend, eliminating internal silos with streamlined workflows and executing innovative multi-channel campaigns to drive measurable ROI. Only through the use of Aprimo’s modular and on-demand software, Aprimo Marketing Studio B2C and Aprimo Marketing Studio B2B, can marketers truly integrate marketing organisations, manage, deliver and track the right message targeted to the right audience over the right channel and translate marketing efforts into measurable business impact and revenue. Hundreds of thousands of marketers trust Aprimo to revolutionise their marketing, including Bank of America, Honda, King Pharmaceutical, Pearson Education Ltd, Time Warner Cable-NY and Wal-Mart.
For more information call 0118 977 9700 or visit aprimo.com.
ABOUT STANDARD LIFE
Standard Life provides life assurance and pensions, investment management and healthcare insurance products to over 6.5 million customers worldwide. A recognised leader in the UK Individual and Corporate Pensions market, the company’s vision is to help its customers around the world feel confident about their future wealth and wellbeing. The Group has around 10,000 employees across the UK, Canada, Ireland, Germany, Austria, India, USA, Hong Kong and mainland China. Voted the Best Pension Provider at the Money Marketing Awards 2004 – 2009, Standard Life was also Money Marketing’s ‘Company of the Year’ in 2009 for the fourteenth time, and in the FT Adviser Life & Pension Awards 2009 was voted Pension Provider of the Year, Group Pension Provider of the Year and SIPP Provider of the Year.
Media Contacts:
Sarah Leatherbarrow – Cyance
Email: sarah.leatherbarrow@cyance.com
Tel: +44 (0)1865 861717
Mob: +44 (0)7900 887987
Karen Heywood – Media Relations
Email: Karen.Heywood@aprimo.com
Tel: +44 (0)1189 779706
Mob: +44 (0) 7900 058120 - Karen Heywood 26-02-2010
