Aprimo Marketing Studio, which is built upon 12 years of Aprimo’s award-winning marketing software, is unique in its ability to manage all components of online marketing campaigns. It will therefore enable marketers to increase brand awareness and drive greater customer demand without increased workload, budget or reliance on IT systems.
Unlike other point solutions that can only manage specific facets of campaigns, using Aprimo Marketing Studio marketers are able to benefit from a comprehensive dashboard at their fingertips. They will be able to capture audiences online through search engine management and banner ads; engage audiences via social media, microsites and landing pages; and convert their target prospect through automated lead management, in-depth visitor monitoring and analytics.
The software also enables marketers to gain greater visibility into marketing spend, initiatives and the impact of marketing efforts on company revenues through a fully automated process, resulting in improved efficiencies and more measurable results.
Aprimo Marketing Studio is configurable to adjust and adapt to the ever-changing marketing landscape and, as an on-demand platform, offers the unique ability for customers to use the components they need now while growing into the overall solution on their own timeline.
Robin Collyer, Regional Director UKI at Aprimo, comments: “In today’s economic environment, more and more organisations are looking to digital marketing to increase sales and open up new growth opportunities. The release of Aprimo Marketing Studio gives marketers an end-to-end solution that addresses every aspect of interactive marketing from one single location. This streamlined system will result in significant ROI-driven benefits as execution of campaigns is more efficient and effective. For years, Aprimo customers have come to rely on us for innovative marketing solutions and expertise. With Aprimo Marketing Studio we look forward to building on our industry leadership, in helping customers worldwide meet their on-demand marketing needs to ultimately improve marketing results and relevance.”
ABOUT APRIMO MARKETING STUDIO
Capturing Audiences Online
Using the following components of Aprimo Marketing Studio, marketers can expand their breadth of interactive marketing vehicles and bring campaigns to market faster while decreasing reliance on outside agencies and internal IT departments:
• Search Engine Management – Simplifies search marketing by providing a common interface to manage search campaigns, campaign metrics integrated with Web analytics and optimisation across marketing programs.
• Offline-to-Online Calls to Action – Integrates online and offline activities to truly align people, strategies, campaigns, activities and processes.
• Banner Ads – Lets marketers quickly create new display ads using an extensive, interactive catalogue of highly customisable templates, place those ads in ad networks and then monitor the performance of the ads in real time.
• Social Media – Provides a blog post creation, review, approval and publishing platform that optimises blog entries for relevant key words resulting in improved search engine indexing.
Engage and Personalise
Aprimo Marketing Studio enables marketers to use visitor behaviour and history to conduct an interactive, personalised marketing conversation that improves the online experience through the following solutions:
• Microsites & Landing Pages – Allows marketing to create, test and deploy dynamic and rich HTML content to improve everything from click-through rates to brand awareness.
• Email Marketing – Provides marketers with sophisticated selection, targeting and communications tools essential to integrated, interactive marketing campaigns. Enables marketers to create and execute event-triggered marketing campaigns that automate a communication workflow to entice and educate visitors and prospects.
• Forms & Surveys – Gives marketers the ability to easily design and deploy online forms to more deeply engage with their audience.
Converting Activity into Results
Aprimo provides optimum solutions to monitor, measure and report on marketing results while integrating directly with sales through these Marketing Studio offerings:
• Lead Management – Offers a complete lead generation platform that enables the rapid development and deployment of multi-step, multi-touch interactions with customers and prospects.
• Visitor Monitoring – Provides a distinctive array of features like real-time monitoring of visitor activity, IP name and address look-up, visitor Web alerts and live or proactive chat.
• Web Analytics – Gives marketers actionable, real-time intelligence about online strategies and marketing initiatives. Connects Web browsing history from Web analytics with the contacts in Aprimo to provide a deep, 360 degree view of prospects and customers. This supports more personalised communication with contacts.
Aprimo Marketing Studio provides all the tools needed to make interactive marketing easier. To learn more about Aprimo Marketing Studio visit www.aprimo.com. If you are a journalist and would like a demo please contact the press office (details below).
ABOUT APRIMO
Aprimo’s integrated marketing software enables B2C and B2B marketers to successfully navigate the changing role of marketing by taking control of budget and spend, eliminating internal silos with streamlined workflows and executing innovative multi-channel campaigns to drive measurable ROI. Only through the use of Aprimo’s modular and on-demand software, Aprimo Marketing Studio B2C and Aprimo Marketing Studio B2B, can marketers truly integrate marketing organisations, manage, deliver and track the right message targeted to the right audience over the right channel and translate marketing efforts into measurable business impact and revenue. Hundreds of thousands of marketers trust Aprimo to revolutionise their marketing, including Bank of America, Honda, King Pharmaceutical, Pearson Education Ltd, Time Warner Cable-NY and Wal-Mart.
Media Contacts:
Sarah Leatherbarrow – Cyance
Email: sarah.leatherbarrow@cyance.com
Tel: +44 (0)1865 861717
Mob: +44 (0)7900 887987
Karen Heywood– Media Relations
Email: Karen.Heywood@aprimo.com
Tel: +44 (0) 1189 779 706
Mob: +44 (0) 7900 058 120
- Karen Heywood 26-02-2010
