Mobile media presents a huge opportunity for brands looking to engage with their core demographics, with the continued development of smartphones and wireless broadband facilitating its growth.
The use of social media via mobile technology in particular is allowing consumers to connect and interact with their contacts on a 24/7 basis, and Punch has indicated that through the use of mobile applications, they should be able to engage with their favourite brands 24/7 too.
Pete Goold, Managing Director at PR company Punch, said: “Mobile technology is showing no signs of slowing in terms of its growth and development, and it is likely that consumers will soon begin to expect brands to engage with them on a mobile level.
“This medium of communication provides brands with a real opportunity to improve the experience for the end user, whilst maintaining a presence in their pocket everywhere they go. At the moment there aren’t many brands engaging directly with consumers via mobile means, but that is almost certainly set to change, particularly in light of recent developments in location based technology.”
Punch Communications is a leading technology PR agency based in the heart of the UK, serving clients on a global basis from locations ranging from Dubai to San Francisco.
Having emerged from the economic downturn a much larger company due to its adoption of new subsets of PR, search marketing and social media, Punch is continuing with its expansion plans and is always on the lookout for both new and established practitioners to join its team of PR consultants. Any interested parties are encouraged to get in touch with Erica Parsons, HR manager at Punch.
For more information, please call 01858 411 600, or visit punchcomms.com.
- Pete Goold 19-03-2010
