According to principal presenter Jacqui Green, ‘Everyone is venturing their opinions about Social Media and Social Networking – instead of opinion our workshop gives you the facts, and advice based on real-life experience helping clients adapt their marketing strategies to new technologies.’
‘Two thirds of PR agencies use Twitter compared with less than one third a year ago. 73% of agencies regularly use Facebook to catch up on the news. (Source: Institute for Public Relations) The collective wisdom of bloggers and social networking sites is driving the lion’s share of brand influence via the internet. Our online Digital PR Workshop shows marketing and PR professionals exactly how to reach these new influencers and make them a key part of PR campaigns.’
The one-day workshop is designed for PR and marketing professionals who are keen to get up to speed in using social networking, Blogging and Twitter for online PR campaigns. It has been presented publicly scores of times over the past four years as well as in-house to some of Britain’s biggest blue-chip corporations and more than 20 PR agencies.
Christine King of Make Waves PR says, ‘I applaud the enthusiasm that Jacqui and Richard have for Digital PR and the expertise they have worked so hard to build up and deliver back to the industry.’
Daniel Jones, Excess Energy Comms, says, ‘Well-led, easily-explained and well-paced. I think it really helped having both a journalist and a PR professional leading the workshop together.’
Jo Watling of Swift Horsman says, Turned a topic I was apprehensive about and made it accessible. Interactive and informative – covered all the basics I was hoping for. Very well presented – having two presenters added extra dynamic to the session.
Says Jacqui Green, ‘Our online digital PR workshop gives marketing and PR professionals a practical toolkit of tips and techniques they need to make social media part of their campaigns – rather than being left behind in the marketing race.’
Further information on in-house courses from The PR Training Centre can be found on the website at http://www.theprtrainingcentre.com/digital-pr-skills-trainin...
- ends -
About The PR Training Centre
The PR Training Centre provides practical one-day courses for PR and Marketing professionals tasked with responsibility for PR and marketing communications, media, press and public relations, web marketing and other marketing functions. The Centre runs regular monthly courses in London's Covent Garden. Its most popular course is the one-day Masterclass ‘PR Skills Workshop’ designed for anyone who finds themselves responsible for raising the profile of their organisation and gaining favourable media coverage.
For further information contact:-
Richard Milton or Jacqui Green at The PR Training Centre on Tel 020 7808 0123 or by email richard.milton@theprtrainingcentre.com & jacqui.green@theprtrainingcentre.com
- JGMpr 22-03-2010
