London UK, 26 February 2010 - 63336, formerly known as AQA 63336 (Any Question Answered), is launching on Tuesday 2nd March its first TV advertising campaign for 2010, featuring the "I am one of the 63336" TV advert.
The TV advert, which can be viewed at YouTube, was first shown as part of a successful test advertising campaign during December 2009, creating a 33% rise in questions texted to 63336. In March the advert will be shown for four weeks across ITV, Five, and satellite channels targetting late night programmes with male dominated audiences.
"We’ve used the data from our test advertising campaign to focus our March advertising on selected channels and timeslots that had the highest customer response," said Paul Cockerton, Communications Director, 63336. "We’ll also be using social media sites such as YouTube, twitter, and facebook to support the advert, targetting new customers with the message that we can answer any question in minutes."
"I am one of the 63336" features people who each show a 63336 tattoo, speaking as unison as a "network of minds, each with special knowledge". With over 30,000 views already on video sharing sites, it’s also sparked hundreds of comments from conspiracy theorists claiming 63336 has links with the illuminati, freemasonry, and even devil worship.
"The advert is based on the fact that we answer questions using a network of highly skilled researchers. We’ve been surprised by many of the comments across YouTube and twitter; we’re not part of a secret conspiracy, we’re simply the 63336. What we do is look after our customers, giving you fast, accurate answers that impress you and your friends." said Paul Cockerton.
63336 also has a free mobile app that comes with a free question. UK customers can visit http://63336.com/a from their mobile phone to download.
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For more information contact:
Paul Cockerton, Communications Director, 63336
e: paul.cockerton@63336.com
m: 07976251981
t: @pcockerton
About 63336:
63336, formerly known as AQA 63336, was the world’s first premium text based question and answer service when it launched in April 2004. It has now answered over 21 million questions from 2.2 million customers. Based in London, UK, 63336 uses 900 researchers to answer the questions. 63336 recently launched the 63336 mobile app, available from its website and app stores. To try out the app, text APP to 63336 (cost £1) and you’ll get 3 free questions. Journalists can apply to Paul Cockerton to get a test account. http://63336.com
Image quote: I am one of the 63336. We are a network of minds, with answers.
- Paul Cockerton 26-02-2010
